Eleftherios Hatziioannou (aka Lefti)

Eleftherios Hatziioannou (aka Lefti)

Pozíciók: Founder and CEO
Cég:  Peopleizers


Eleftherios Hatziioannou (33) has a Bachelor degree in Business Management specialized in Marketing/Sales.

He has worked for global enterprise level organizations, such as Daimler, s.Oliver, in various marketing and brand related positions such as sports marketing, global advertising or new media. Eleftherios is reknown for his pioneering work as social media change agent.

He was the first Social Media Manager for Mercedes-Benz globally who set up the foundation of the brand`s successful social media engagement.

Since 2011 he uses his hands-on experience for helping his clients. Peopleizers - his consulting firm - manages the change related to social media and puts the focus back on the human factor. Eleftherios (aka Lefti) is an international speaker and also investor/ advisor/ co-founder of several startups.


2013 - smoope GmbH, alapítótárs

2010 - Peopleizers, CEO

2011 - 2012 s.Oliver Bernd Freier GmbH & Co. KG, new media management

2009 - 2011 Daimler AG, global social media manager (Mercedes-Benz)

2006 - 2008 Daimler AG, global advertising

2005 -  2006 Daimler AG, branded entertainment (Chrysler, Mercedes-Benz)

Konferencia tartalmak

  • AllThingsFacebookKeynote: Dead or Alive? Facebook and the 7 deadly sins of Marketers2014. március 6.

    Is Facebook about to die? In his keynote Lefti will take a critical look at this dark prediction based on the data published by Princeton University earlier this year. He will also share his lessons learned (7 Deadly Sins) as experienced Facebook marketer, so you can avoid them - just in case Facebook prevails at the end;)