Ultimately integration doesn´t come down to agencies or brands, it comes down to people. Strong client leadership coupled with agency collaboration is what´s needed to ensure consistency and improvement in applying these processes. - Robert Dreblow, WFA

Forrás: Warc: Brand briefing remains an issue for agencies

Elhunyt Kárádi Bernadett

55 perce

A reklámszakember hosszú betegség után távozott el, évekig a McCann Ericson munkatársa volt.