Új szakemberrel erősít a Dreher marketingcsapata

7 órája

A szakember a szintén nagy múltú Zwack Unicum Nyrt. szenior márka menedzseri pozíciójából érkezett a sörgyártóhoz. Korábbi tapasztalatait a Tchibonál és a British American Tobaccónál szerezte - áll közleményben.

I am sick and tired as a client of sitting in agency meetings with a whole bunch of white straight males talking to me about how we are going to sell our brands that are bought 85% by women. Innovation and disruption does not come from homogeneous groups of people. - Bradley Jakeman, PepsiCo, President/global beverage group
I don’t think a lot of ad agencies have changed since the 1950s. I think they are institutionally racist, institutionally sexist and institutionally homophobic and I would say that across the board. It frustrates me because I have set up two businesses over the last 20 years and they are no different from any other and I find that quite shameful. It’s very white male, middle class and London centric. - Dave Buonaguidi, a Karmarama korábbi kreatívigazgatója