Gehling, Richard

Gehling, Richard

Pozíciók: Senior Client Director, Head of TNS Qualitative Germany

Róla

University lecturer at the University of Mannheim: Qualitative Practitioner Seminar

Pozíciók

2010-  TNS Infratest Germany

2004-2009 Research International Germany

2001-2003 Research International UK/London

1993-2000 Research International Germany

Tanulmányok

Hamburg University: Diploma in Psychology and Sociology

Free University Berlin: Qualitative methods in social science

Kindergarten teacher

Konferencia tartalmak

  • Kutatás 2016 - All in!Winning by losing control! How to utilize the value and power of consumer creativity2016. április 13.

    Previously restricted and limited to the passive role of a user with needs, the knowledgeable and connected consumer can make more informed decisions than ever. It seems that the modern consumer is waiting for a new script, which assigns him the role of an equal partner with direct influence on what companies develop and produce for him. It is a power shift companies need to acknowledge and if they play it right they can utilize the value, the power and great inspiration of consumer creativity for future growth.