Buried in pages of amendments to the European Union’s latest privacy proposal, the ePrivacy Regulation, members of the European Parliament recently recommended language that would strip European publishers of the right to monetize their content through advertising, eviscerating the basic business model that has supported journalism for more than 200 years. The new directive would require publishers to grant everyone access to their digital sites, even to users who block their ads, effectively creating a shoplifting entitlement for consumers of news, social media, email services, or entertainment. If passed, this proposal would be devastating to consumers across Europe. As consumers begin blocking advertising without consequence, publishers will have to seek new revenue models to replace the 76% of the revenue currently coming from advertising. Consumer fees for the services we receive for free today would add up to hundreds of dollars per month for companies to remain operational. - Randall Rothenberg IAB, CEO


Forrás: http://www.businessinsider.com/european-regulators-are-about-to-kill-the-digital-media-industry-2017-8